• “Added product to cart”
• “Started checkout”
• “Viewed product”
• …and more.

So if a lead browses your store or adds something to their cart but doesn’t hit “buy,” your sales team can follow up with context — and perfect timing.

Why this matters: smarter cross-channel sales workflows

This is a big win for companies that sell in two ways at once — through a sales team and an online store.

• Traditional B2B sales with a sales team
• B2B ecommerce via platforms like Shopify or WooCommerce

For example, this may be a manufacturer that sells complex solutions via a good old sales team but has made spare parts and more affordable products available via their online store. While the sale motions are separate, it’d still be useful for the salespeople to know which products their leads browse on the website.

Let’s say someone browses your web store and adds a product to their cart but doesn’t complete the purchase. With our new Klaviyo event sync, your sales team will see this in the CRM and can follow up with a timely email or call — no guesswork needed.

It bridges the gap between marketing automation and sales outreach like never before (at least not that we know of).

Easy setup: just connect Klaviyo

Here’s another cool thing: your Shopify or WooCommerce store doesn’t need to be connected to Outfunnel directly.

As long as your online store is connected to Klaviyo, we can pick up all relevant ecommerce events from there and sync them to your CRM — HubSpot, Pipedrive, or Copper.

So setup is simple. Just:

1. Make sure Klaviyo is integrated with your store
2. Connect Klaviyo to Outfunnel
3. Choose the events you want to sync to your CRM

Done. ✨

A new customer segment for us, and just the beginning

This feature opens the door to a whole new set of use cases for companies blending ecommerce with traditional sales. If that’s you — welcome! 👋 We’re excited to support you.

And we’re just getting started. Right now, this works with Klaviyo — but we’re already exploring support for more marketing tools that are connected to online stores.

👉 Got a specific tool you’d like to see supported? Get in touch — we’d love to hear from you.

Ready to get started?

If you’re already using Klaviyo with your store, you’re just a few clicks away from smarter, cross-platform sales workflows. Learn more:

• HubSpot-Klaviyo integration
• Pipedrive-Klaviyo integration
• Copper-Klaviyo integration
• Salesforce-Klaviyo integration
• See all our Klaviyo integrations

The post Smarter Sales Follow-ups Start Here: Track Klaviyo Ecommerce Events in Your CRM appeared first on Outfunnel - Sync Sales & Marketing Data.

You can now sync your CRM data directly to Google Sheets, one of the most widely used tools by sales and marketing teams around the world. This might sound like a small addition at first glance. But for us, it’s something bigger.

From “just syncing sales and marketing tools” to powering go-to-market operations

When we first launched Outfunnel, our focus was clear: help sales and marketing tools talk to each other better. And we’ve done that—whether it’s syncing contacts between CRM and marketing automation platforms or bringing engagement data back to your CRM, we’ve made sure revenue teams can work off the same data, automatically.

But we’ve always known there’s more to the story.

Modern go-to-market teams use more than just CRMs and email platforms. They build dashboards in spreadsheets. They collaborate across tools. They analyze pipeline data, campaign performance, and lead progression in ways that no single app can cover on its own.

And that’s exactly where this new integration comes in.

Why Google Sheets?

Because reporting is a critical part of sales and marketing workflows—and it’s also one of the messiest.

We’ve talked to countless customers with setups like this: CRM as the system of record, email platform for campaigns, Google Sheets for reporting, tracking KPIs, or syncing with other teams.

But getting CRM data into Sheets usually meant manual exports, custom scripts, or overcomplicated automation setups in tools like Zapier. And if you want to keep the sheet updated in real time? Good luck.

So we built a better way.

What the Google Sheets integration does

Outfunnel’s new integration lets you:

• Automatically sync contact data from your CRM to Google Sheets
• Choose which fields to sync—custom fields, deal data, tags, labels—you name it
• Set up recurring syncs so your Sheets data is always fresh
• Use synced Sheets for reports, dashboards, or as a bridge to other systems.

In other words, it’s now easier than ever to get CRM data into a spreadsheet without copy-pasting, CSV exports, or duct-tape automations.

Why this matters (and where we’re heading)

This launch isn’t just about spreadsheets—it’s about expanding what Outfunnel helps you do.

It’s about recognizing that data doesn’t just flow between sales and marketing tools. It flows into reports, scorecards, ad platforms, onboarding dashboards, and more. Our goal is to support those workflows too—so revenue teams can focus on making better decisions, not managing messy data.

We’ll still be the best at syncing sales and marketing tools. But now we’re evolving from being a “data sync tool for marketers” into a revenue operations enabler—connecting the dots between CRM, marketing, reporting, and beyond.

You could say we’re moving from “one trick pony” to “reliable data backbone” for go-to-market teams.

Who is this for?

If you’ve ever:

• Built a custom spreadsheet just to report on pipeline or campaign performance
• Manually exported contacts weekly to share with other teams
• Needed a quick and flexible way to combine CRM data with other business data
• Struggled to get CRM data ready to be analyzed by BI or AI tools

…then this is for you.

Outfunnel’s Google Sheets integration is perfect for sales and marketing teams who:

• Work with complex data syncing needs
• Need flexible, real-time reporting
• Want to spend less time exporting and more time acting on insights

Give our CRM – Google Sheets integration a go

The Google Sheets integration is now available for all Outfunnel users for the following apps:

• Pipedrive – Google Sheets integration
• HubSpot – Google Sheets integration
• Copper – Google Sheets integration

We’ll be adding more apps shortly, like Monday.com-Google Sheets integration, Salesforce-Google Sheets integration, Mailchimp – Google Sheets integration, Klaviyo – Google Sheets integration, Brevo – Google Sheets integration, MailerLite – Google Sheets integration and ActiveCampaign – Google Sheets integration.

We’ll also be making the CRM and Google Sheets integration deeper. For example, allowing to sync tasks, deals or other objects in addition to contacts. (Let us know if you have a use case we don’t currently solve.)

And this is just the beginning. As we continue to grow, we’ll be expanding into more universal tools that go-to-market teams rely on—while staying true to our mission of keeping your sales and marketing data connected, clean, and useful.

For example, we’re also adding Google Sheets integrations with popular lead form and scheduling tools:

• Calendly – Google Sheets integration
• Facebook Lead Forms – Google Sheets integration
• LinkedIn Lead Ads – Google Sheets integration
• Elementor – Google Sheets integration
• WPForms – Google Sheets integration
• ContactForm7 – Google Sheets integration
• Gravity Forms – Google Sheets integration

Ready to get your data where it gets used? Start syncing CRM to Google Sheets now

The post Outfunnel Now Integrates with Google Sheets: Expanding Beyond Sales and Marketing Sync appeared first on Outfunnel - Sync Sales & Marketing Data.

We’ve had a limited Salesforce integration for a while already, and several of our customers are using it to connect lead forms to Salesforce. 

The key feature that’s been missing is deep integration between Salesforce and various email automation tools like Mailchimp and Klaviyo. We simply haven’t had the bandwidth to get around to building it. Until now, that is.

You can now connect Salesforce to marketing automation tools deeply and easily

We’re pretty excited to release our most popular feature for Salesforce customers. You can now use Outfunnel to deeply connect your Salesforce account with several popular marketing automation tools like Mailchimp and ActiveCampaign.

The integration lets you sync email engagement to Salesforce contacts records as Activities. This way team members have context on which leads have been engaging with marketing emails and are potentially more interested in hearing from sales. 

You can choose which activities you’d like to have synced to Salesforce: email sends, opens, clicks, bounces, and unsubscribes. 

When you first activate the connection we’ll also sync any email engagement from the last 30 days, a longer historical sync is available upon request. 

This integration is available for the following marketing automation apps:

• Salesforce and Mailchimp integration
• Salesforce and Klaviyo integration
• Salesforce and ActiveCampaign integration
• Salesforce and Brevo integration
• Salesforce and HubSpot Marketing Hub integration

Coming soon: sync contacts between Salesforce and marketing automation tools bi-directionally

Next up: the ability to make all Salesforce leads/contacts or a subset(s) available on your preferred marketing automation (or vice versa) platform along with your custom lead/contact and account fields and keep them in sync going forward.

This comes with comprehensive field mapping, automatic de-duplication and an easy way to monitor sync progress and fix any issues that prevent syncing

Finally, here’s a list of integrations we’ve been offering Salesforce users for a while already:

• Salesforce and Elementor integration
• Salesforce and Contact Form 7 integration
• Salesforce and Gravity Forms integration
• Salesforce and Facebook Lead Ads integration
• Salesforce and LinkedIn Lead Forms integration
• Salesforce and Wix integration

Welcome to the world of effortless data syncing between sales and marketing apps, Salesforce customers!

The post New integration: connect Salesforce to popular marketing automation apps appeared first on Outfunnel - Sync Sales & Marketing Data.

We have some exciting news to share with you as we’ve just released our most important (and most complex) feature to date but before we go into details we need to talk about the best practices for managing customer data. 

For sales and marketing teams to work together they need to work off the same data. 

A contact can’t be a potential lead in one database and a paying customer in another. If they were, they’d receive irrelevant information or sales might miss signals that the contact is ready to buy. 

But this you know already. Everyone knows this. 47% of sales and marketing leaders think that their sales and marketing tools would be more useful if they were easier to integrate.

“Single source of truth” is the right approach – but not in every situation

I’ve worked with many sales teams and I’ve even worked at a CRM company for 7 years so I’m a big fan of the “single source of truth”. It’s a straightforward concept that advises to centralize data in one place in cases where various stakeholders use the data in various ways.

In the microcosm of sales and marketing tools, the best practice is to treat your CRM as the single source of truth. And this single-source-of-truth-data can be copied and synced to other revenue tools. For example, marketing automation tools.

When an opportunity is marked won in the CRM the relevant contacts can automatically be removed from the leads list in the marketing tool, and an onboarding sequence can be started. 

Makes sense, no? CRMs and marketing automation tools offer native integrations for simple connections and you can use specialist data integration tools like Outfunnel where native integrations are not available or setup is more complex. 

Alas, the best practice is not always the best solution. For example, a company may operate with a large quantity of leads with only a small number of them converting into MQLs or SQLs. This large quantity of leads only interacts with emails and a website and has no touchpoints elsewhere in the organization. Do they need to be part of the single source of truth? Probably not. 

Or, in the words of our users:

Ideally would like all leads with an ActiveCampaign lead score higher than X to be synced over to Copper along with engagements that are behind the score

How do I sync the Mailchimp tags with Pipedrive contacts?

The setup without a single source of truth for all contacts may look something like this:

In our six years of operations, we’ve come across many more setups that make sense without defining a single source of truth. 

Long story short, it must be possible to sync data two ways (aka bi-directionally) to enable all the use cases that revenue teams need.

If you’ve read so far, you’ve already guessed that is exactly what we’re releasing here.

Outfunnel can now sync contact data 2-ways

With our new two-way contact sync, you can run your sales and marketing operations exactly as you like. 

You can sync all your contacts across your tools, or only select specific segments. For example, only contacts with open deals or only contacts with a certain label or tag. 

You can pick which of your tools is the source of truth in case of data conflicts.

You can sync all fields bi-directionally or specify certain fields to only sync one way. 

You can initiate your desired workflow once the data has been synced. For example, when a new contact has been synced from your marketing automation tool to your CRM with a label “MQL” you can use the workflow automation feature of your CRM tool to schedule a follow-up activity for a colleague.

And of course, one key feature of the two-way data sync is that it’s always on, 24/7. No more manual copy-pasting or importing-exporting. Ever. 

The main use cases for 2-way syncing of contact data

With our new bi-directional contact sync you can do things like:

• Keep a leads database in your marketing automation tool and a customer list in your CRM, and only sync leads that are qualified (match MQL criteria) to your CRM

• Keep CRM as your single source of truth and enrich this with useful information from your marketing automation tool. For example, sync over subscribe status or tags/labels from your marketing tool to your CRM

• Sync all new subscribers from your marketing automation tool to your CRM. 

• Last but not least, keep your CRM and marketing automation tool contacts in sync so that when data is changed in one tool this gets reflected in the other.

Start syncing your contacts bi-directionally 

The two-way contact syncing is available for the following connection corridors:

• Pipedrive:
  • Pipedrive-Mailchimp, Pipedrive-Klaviyo, Pipedrive-ActiveCampaign, Pipedrive-Brevo, Pipedrive-MailerLite
• HubSpot:
  • HubSpot – Mailchimp, HubSpot – Klaviyo, HubSpot-Brevo, HubSpot-ActiveCampaign, HubSpot-MailerLite
• Copper:
  • Copper – Mailchimp, Copper – Klaviyo, Copper-Brevo, Copper-ActiveCampaign, Copper-MailerLite

Don’t see your preferred combination here? Let us know. We’re just planning our next integrations, and we’d love help in deciding which integration corridors are most requested. 

Finally, it’s worth pointing out that, in a way, we’ve synced data bi-directionally between CRMs and marketing tools from day one. Namely, we’ve synced email engagement, such as opens and clicks, to the CRM. But now we offer a bi-directional contact sync as well, so you can pick and mix your revenue tools, and the data would be as easily connected as if you were using an (expensive) all-in-one product suite. 

Happy marketing and selling!

The post Say hello to 2-way contact sync (it might say hello back. It’s 2-way, after all) appeared first on Outfunnel - Sync Sales & Marketing Data.

If your marketing team uses Klaviyo to send automated email campaigns, then here’s how you’ll benefit from the integration:

• Automatically keep contact lists in sync — make all CRM contacts or subsets available in Klaviyo lists, along with all custom contact and company fields. And then keep the databases in sync, so that if data changes in your CRM it’s instantly updated in Klaviyo as well.
• Give sales more context on leads — automatically record Klaviyo email opens, clicks, and unsubscribes in the CRM for the salespeople to see. You can also use our website visitor tracking software to understand what leads do on your website after clicking on an email.

Some of you probably cheered and are on your way to signing up for a free trial.

And some of you are wondering why should you use Outfunnel for this, instead of other connector tools. If you’re among the latter, read on…

Why should you connect Klaviyo and your CRM with Outfunnel?

There are a number of tools that you can use to integrate Klaviyo and your CRM. So why should you choose Outfunnel for this?

We’re not a typical generic data connector tool, you see. Outfunnel is designed for connecting sales and marketing apps. Built by marketing and sales pros, our integrations are both deeper and easier to set up.

Here are a few key ways in which our Klaviyo-CRM integration stands out from the crowd:

• Set up in minutes to sync contacts from your CRM to Klaviyo and record email engagement for contacts in the CRM. No complex workflows or zip-zapping around.
• We’re focused on connecting sales and marketing apps, so we’ve built in many features that cause headaches with generic integration apps: easy unsubscribe management between apps, avoiding duplicate contacts, linking activities to the relevant contacts and organizations, and more.
• Track web visits of your contacts and record the visits in the CRM.
• It’s affordable: plans start from $29 per month.

Find out more about our Klaviyo-CRM connections:

• Pipedrive-Klaviyo integration
• Copper-Klaviyo integration
• HubSpot-Klaviyo integration
• See all our Klaviyo integrations

Ready to connect Klaviyo with your CRM? Start a 14-day free trial of Outfunnel today and get started in a matter of minutes.

The post Meet Our Klaviyo Integration: the Best Way to Connect Your CRM With Klaviyo appeared first on Outfunnel - Sync Sales & Marketing Data.

LinkedIn has a wide variety of lead generation options that we’ve covered in this post. Running ads on LinkedIn is a straightforward way to get in front of the right audience. LinkedIn is rated as the most effective channel for driving high-quality leads by 40% of B2B marketers and according to Sprout Social, LinkedIn’s cost per lead is 28% lower than Google AdWords.

So we have good reasons to be excited to finally be releasing our LinkedIn Lead Forms integration. 

What are LinkedIn Lead Forms and how your business can benefit from them

LinkedIn Lead Forms, as the name suggests, is the social network’s built-in form that you can add to your ads. This way, there is significantly less friction when submitting your pre-filled contact and company details compared to a typical website landing page where you would need to fill out all the fields.

Here’s an example of an ad we recently ran. 

And because we use Outfunnel to sync new LinkedIn leads to our CRM (we use Pipedrive, but this would also work with Copper, HubSpot, or Salesforce), here’s how a filled LinkedIn form appeared in our CRM moments later.

How the LinkedIn Lead Forms integration works

Setting up a connection between LinkedIn Lead Forms and your CRM takes less than 3 minutes (we’ve timed it).

First, log in to Outfunnel, go to the App Connector page, and select “LinkedIn Lead Forms” from the list of available apps. We will prompt you to connect the LinkedIn account you use to access your LinkedIn advertising accounts.

Next, choose the form(s) you’d like to start syncing to your CRM and define field mapping. We support all popular field types, and you can even map hidden fields to be synced over.

Finally, decide how you want new leads to be recorded in your CRM. Many companies prefer creating a custom activity/task for new leads, but you can also choose to update a tag/label.

The CRM – LinkedIn Lead Forms integrations we offer:

• LinkedIn Lead Forms and Salesforce integration
• LinkedIn Lead Forms and Pipedrive integration
• LinkedIn Lead Forms and Copper integration
• LinkedIn Lead Forms and HubSpot integration

This new integration is immediately available on all our plans.

Learn more about our LinkedIn Lead Forms to CRM integration

The post Connect LinkedIn Lead Forms with CRMs with our newest integration appeared first on Outfunnel - Sync Sales & Marketing Data.

Some of you have loved this (and we’re always happy to read positive feedback like this or this tweet below.

But the one question we’ve been asking ourselves is: is syncing data helping our customers win more business? Are we helping to generate more leads, or to close them faster? 

The answer seems to be “yes” but we’re confident we can do a better job at that. We can also do a better job at explaining the value of having sales and marketing data in sync, and I’d like to start doing that with this post.

There’s a key difference between Outfunnel and tools like Zapier

Lots of tools sync data between different tools, you see. If you’d like to sync a new Calendly lead to Copper there are dozens of tools like Zapier that let you do that.

We’ve been saying that, compared to these alternatives, our integration is deeper — but what does that mean?

It’s not about “syncing data”.

It’s about having all the marketing history in one place.

It’s about using all email, web, and other marketing engagement data in one place to be able to confidently say when a lead is ready to buy and when they need more nurturing.

Finally, it’s about easily taking the next best action with each lead. To add someone to a nurturing campaign, for example, or to remove someone from a nurturing sequence and scheduling a follow-up task for a colleague in sales.

Did you know we offer lead scoring and web tracking (to help you understand your leads better)?

Over the years, we’ve added two nifty features to help our customers get a better sense of their leads. We initially built them as experiments and because our customers have liked them, we’ve kept them and made them better over time.

The first of these, Web visitor tracking software lets you see which of your leads are visiting your website and what pages they navigate to. We also capture the source of each visit which makes it easier to analyze sales and marketing activity holistically. 

Then there’s our Lead Scoring Software that lets you calculate a score based on email engagement (from any marketing tool we integrate with), specific web pages visited, and — the latest addition — activities that have been completed in the CRM. For example, having visited a booth at a trade show or participated in a sales call. The scores can auto-decay and all, it’s really useful for highlighting the most engaged leads.

We offered these features without an extra charge because they were quite basic. But they’re both proper tools now, used by an increasing number of companies.

We’ve realized we’re not a “data syncing” tool but a sales and marketing workflow tool

Let’s recap. 

Outfunnel has allowed you and will continue to allow you to sync sales and marketing data. We do this in a secure, hassle-free way. 

Based on the synced data, you can create complete contact profiles with website behavior, email engagements, lead source information, and more right in your CRM (or in Outfunnel). 

You can then do lead segmentation and lead scoring based on cross-platform contact and engagement data. 

And once you know who’s a warm lead and who’s not, you can trigger workflow and marketing automation based on segmentation and lead scores.

One important detail about the latter is that the workflows can be cross-platform, not tied to only your CRM or only your marketing automation tool. For example:

• Changing the status of a contact from “lead” to “customer” in your CRM can trigger a workflow that removes them from the leads newsletter list in your email marketing tool and starts an email sequence designed for customers.
• Clicking on a link in a newsletter that is sent from a marketing automation and visiting your website can change someone’s lead score to be more than X, and this can trigger a workflow in your CRM that adds a “Follow-up” activity in your CRM for the right salesperson.

What’s changing: our “value metric” and pricing tiers

So hopefully you’ll agree our product has come a long way from syncing data from tool A to tool B, and it was about time our pricing reflected that.

Starting from today, we’re changing the main “unit” of pricing from Events to Active contacts. A contact is counted as an Active Contact if any of the following is true for the given billing period:

• The contact is part of a contact sync
• An email or other marketing engagement has been recorded for the contact
• The contact has visited your website
• The contact has a lead score

The Active Contacts number is easier to understand and calculate, and it’s a number that’s well-aligned between us and our customers. The more someone has Active contacts, the more data we have to process to create full profiles and the more value we create for customers.

We’re also changing our price tiers. 

Outfunnel is at its most useful when you can sync data in different ways, see what leads do on your website with web tracking, calculate lead scores and initiate cross-tool workflows. We’re bundling all our revenue marketing features into our Professional plan for these users. And we promise to make this suite increasingly useful.

We have many users whose only need is syncing contacts between tools, and we’re introducing a more affordable Basic plan for them that is designed to sync contacts only. It’s great for syncing your CRM segments over to a marketing automation tool, or for syncing new web leads in your CRM. 

The new pricing tiers, value metric and prices are live for new customers already. There are no changes for existing customers at this stage but we’ll start migrating them to the new plans in the coming months. If you’d like access to the new plans (and the features they include) sooner, please contact us via the in-app support messenger.
Last but not least, we’re introducing two new features today: dashboard and lead scoring based on CRM activity – you can read about both here.

The post A bigger product update: we’d like to help you run better sales and marketing workflows appeared first on Outfunnel - Sync Sales & Marketing Data.

We’ve gone from simply sending emails and syncing data to being a sales and marketing workflow platform and we needed a new “home” in the app to help you get an overview of everything that’s going on as well as anything that needs your attention.

The new dashboard, available for all users immediately, gives you a snapshot of all the activity with your marketing contacts that Outfunnel syncs or tracks: 

• A count of contacts you’ve synced between two apps
• Marketing engagements recorded to your CRM
• Time of last data sync
• The number of web visitors identified
• The number of leads scored

It’s worth pointing out that this is our first iteration, and we’re already planning how to make the dashboard more useful to you. If you have specific ideas, please get in touch.

Include activity data from your CRM in your lead scores

As you may already know, our lead scoring feature is great for scoring leads based on multiple data sources: email engagement from tools like Mailchimp or HubSpot, website visits, and our own simple email tool. 

One request we’ve been hearing frequently is using data from CRMs. For example, increasing scores for people that have:

• taken a sales meeting
• visited a booth at a trade show
• attended a webinar
• …or done anything else that is recorded as an Activity in your CRM. 

We’ve now added this capability, available for Copper and Pipedrive users immediately, with HubSpot and Salesforce coming soon. This functionality is available on our Professional plan. Learn more about using our Lead scoring feature.

I hope you’ll like these additions, and we’re looking forward to your feedback!

The post Two new features: dashboard and lead scoring based on CRM actions appeared first on Outfunnel - Sync Sales & Marketing Data.

We’ve made it effortlessly easy to link up CRMs and email marketing tools as well as connect data from your website to your CRM. The one area of marketing we hadn’t touched in a major way was advertising. Until now, that is.

Most B2B marketers run ads to generate or nurture leads. We’re pleased to announce that it’s now easier to do both with our new Facebook/Meta Custom Audiences integration – available for Pipedrive, HubSpot, and Copper at this stage (with Salesforce coming soon).

What can you do by connecting your CRM with Facebook Custom Audiences

Our newest connection will make it easier to nurture leads in your sales pipeline(s) and to generate new leads with Facebook’s lookalike audiences functionality. More specifically:

• Sync specific segments from your CRM to a Facebook Custom Audience for lead nurturing. This way you could do extremely well-targeted lead nurturing, for example, show ads to people in your sales pipeline, or in specific stages of your sales pipeline.
• Easily build lookalike audiences of your best customers to generate new leads. Simply sync the list of your “Won” deals to a Custom Audience and let Meta’s algorithms do their magic in finding similar people to target.
• Save lots and lots of time. As you’d expect, Outfunnel doesn’t just sync over data once but keeps it up-to-date. If new contacts start matching a segment in your CRM, or if some contacts are not part of a segment anymore, this gets reflected in the respective Custom Audiences. No more importing and exporting csv-files!

How to get started with the Facebook/Meta Custom Audiences integration

Once you’ve signed up to an Outfunnel account, go to Outfunnel > App connector, select your CRM and Facebook Custom Audiences, authenticate the apps, and click on Create connection.

Then you can:

1. Choose the segment you’d like to sync over to the Custom Audience. (This can a people filter in Pipedrive, a list in HubSpot, or tag, lead status or contact type in Copper).
2. Choose the Custom Audience you’d like to sync the CRM segment to. Please note the audience would need to be an existing customer list-based audience. You may need to set one up before using Outfunnel to sync contacts there.

Finally, click “Activate” – and you’re done. It may take several hours to first sync the contacts over. And from that point onwards Outfunnel adds any new contacts and removes any excess contacts once every 24 hours.

Read more about using our Facebook Custom Audiences connection

Anything else to keep in mind?

Yes, it’s worth keeping in mind that this integration plays well with our other connections and features:

• If you’re using Facebook Lead Ads you can easily sync new leads into your CRM with our Lead Ads integration
• If you’re sending traffic from your ad campaigns to your website, you can sync newly generated leads to your CRM with one of our web form connections (Elementor, Gravity Forms, CF7 and Wix) in a way that correctly captures any UTM codes you use with your ads.

Our Facebook/Meta Custom Audiences is available for Pipedrive, HubSpot and Copper users immediately, with Salesforce integration to follow shortly. It’s available on Starter and Growth plans, and any contacts synced to a Custom Audience count towards your chosen number of events synced.

Ready to integrate Facebook Custom Audiences with your CRM? Start a 14-day free trial of Outfunnel today and get started in minutes.

The post Run highly targeted ads with our new Facebook/Meta Custom Audiences integration appeared first on Outfunnel - Sync Sales & Marketing Data.

• Record HubSpot email engagement (e.g. opens, clicks, unsubscribes) in your CRM so your sales team has full context and can sell smarter.
• Track web visits and calculate lead scores in the CRM with our own Web tracking and Lead scoring features as additional lead signals.
• Coming soon: Sync contacts and segments from your CRM to HubSpot Marketing Hub, along with all the relevant tags, statuses and custom fields, so that campaigns can start or stop automatically.

Does that sound like something right up your alley? Try it out with a free 14-day trial, no credit card required.

Why integrate your CRM and HubSpot Marketing Hub with Outfunnel?

Here at Outfunnel, we are on a mission to make connecting sales and marketing data super easy. This saves marketers a ton of time and helps salespeople focus on the right leads, so they can sell smarter.

So far, we’ve built CRM-marketing integrations for Mailchimp, ActiveCampaign and Sendinblue. HubSpot Marketing the fourth marketing automation integration tool that you can connect with your CRM in a matter of minutes with our App connector.

Here’s an example use case from a HubSpot Marketing Hub & Pipedrive user that explains the need to keep contacts in sync:

Need to create and maintain lists in HubSpot based on contacts/leads in specific stages in Pipedrive. (e.g. everyone that is in “keep warm” should get specific emails from HubSpot Marketing once a month)

Michael W.

And another user that explains the benefit of recording email opens, clicks, and more:

We use Pipedrive to track deals and manage our Pipeline but have just transitioned from Mailchimp to HubSpot for our marketing activities. We really need a solution to push marketing activity (sends, opens, visits etc.) to Pipedrive so the sales team can make informed decisions.

Andrew R.

However, as you may have guessed, we are not the first to offer an integration between HubSpot Marketing Hub and CRMs. So, what sets Outfunnel’s integration apart?

I’m glad you asked.

Here’s how our integration differs from native integrations or zip-zapping with digital duct tape:

• Set up just once to keep contact lists in sync and to record email opens, clicks, and more on contact profiles in the CRM.
• One setup for any number of lists in your CRM and HubSpot Marketing Hubs (most others require a separate setup for each list).
• Map standard or custom fields, most field types supported right away, some added soon.
• Track web visits of your contacts and get these recorded in the CRM..
• Entire setup takes minutes, not hours.
• Affordable pricing: plans start as low as $19 per month.

Find out more about our HubSpot Marketing-CRM connections, or sign up for early access to the upcoming ones:

• Pipedrive-HubSpot Marketing Hub integration
• Copper-HubSpot Marketing Hub integration
• Coming soon: Airtable-HubSpot Marketing Hub integration
• Coming soon: Salesforce-HubSpot Marketing Hub integration

This is just our latest addition to the sales-marketing app connections we offer. See the full list of tool connections we offer here or request your preferred sales-marketing connections via this quick form.

Ready to set up a connection between HubSpot and your CRM? Start your free 14-day trial now and get going in minutes, not hours.

The post Introducing Our HubSpot Marketing Hub Integration appeared first on Outfunnel - Sync Sales & Marketing Data.